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VISIONVISION

SUSTAINABLE FUTURE
FOR OUR CUSTOMERSSUSTAINABLE FUTURE
FOR OUR CUSTOMERS

GENESIS WILL CREATE SUSTAINABLE CHANGES WITHIN THE LIVES OF OUR CUSTOMERS.GENESIS WILL CREATE SUSTAINABLE CHANGES WITHIN THE LIVES OF OUR CUSTOMERS.

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genesis-kr-the-brand-vision-and-mission-04-desktop-1920x960-ko

GENESIS’ AUDACIOUS JOURNEYGENESIS’ AUDACIOUS JOURNEY


Genesis is taking steps
into a sustainable future
by making bold choices.

CHIEF EXECUTIVE OFFICER, JAY CHANG

We integrate
the sustainability of Genesis
within its DNA.

CHIEF CREATIVE OFFICER, LUC DONCKERWOLKE

Genesis is taking steps into a sustainable future by making bold choices.

CHIEF EXECUTIVE OFFICER, JAY CHANG

We integrate the sustainability of Genesis within its DNA.

CHIEF CREATIVE OFFICER, LUC DONCKERWOLKE

GENESIS’ AUDACIOUS JOURNEYGENESIS’ AUDACIOUS JOURNEY

FULL LINE-UP
ELECTRIFICATIONFULL LINE-UP
ELECTRIFICATION

THE ENTIRE LINE-UP OF GENESIS WILL TRANSITION TO BECOME ALL-ELECTRIC. GENESIS WILL BUILD A NEW EV LINE-UP CONSISTING OF EIGHT NEW PRODUCTS BY 2030.THE ENTIRE LINE-UP OF GENESIS WILL TRANSITION TO BECOME ALL-ELECTRIC. GENESIS WILL BUILD A NEW EV LINE-UP CONSISTING OF EIGHT NEW PRODUCTS BY 2030.

CHIEF EXECUTIVE OFFICER, JAY CHANG CHIEF EXECUTIVE OFFICER, JAY CHANG
CHIEF CREATIVE OFFICER, LUC DONCKERWOLKE CHIEF CREATIVE OFFICER, LUC DONCKERWOLKE
PURSUING ELECTRIFICATION
AND CARBON NET ZERO

STARTING IN 2025, ALL NEW GENESIS VEHICLES TO BE LAUNCHED WILL BE PURE ELECTRIC VEHICLES. BY 2030, GENESIS WILL ESTABLISH ITSELF AS A 100% ZERO EMISSION VEHICLE BRAND. IN ADDITION, WE INTEND TO INNOVATE THE ENTIRE VALUE CHAIN, PURSUING CARBON NET ZERO BY 2035.

CHIEF EXECUTIVE OFFICER, JAY CHANG

INCREASING INTERACTION
WITH OUR CUSTOMERS

OUR NEW ELECTRIC LINE-UP IS THE PERFECT PLATFORM TO INCREASE OUR INTERACTION WITH OUR CUSTOMERS. WE AIM TO INTERACT WITH ALL THEIR SENSES.

CHIEF CREATIVE OFFICER, LUC DONCKERWOLKE